I help companies achieve innovative business growth by finding what's next while using Human-Centeric Experience Design and Design Thinking methodologies.

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I approach every project starting with the customer's need in mind and utilizing my design skills to achieve a 360 degrees holistic approach towards improving business results. Starting by looking at the Brand Identity and the Brand Experience through to the final products and services. All of this is backed up by a business growth strategy to promote a positive impact to the bottom line.

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Using Empathy Maps, Customer Journey Maps, Rapid Ideation processes and Prototype evaluation analysis, I can help internal teams to come up with problem solving initiatives and experience improvements opportunities to accelerate new, better and relevant value to their customers.

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I also believe in exploration through divergent thinking and see this as being best achieved in a collaborative approach. I perceive my role within the exploratory phase - as a mediator between all parties, effectively being the glue that binds the process of ultimately making the Emotional - Tangible.